Engagement Rates

How to Boost Your Appeal to Brands: Focus on Engagement Rates

When it comes to working with brands, engagement rates are the name of the game. Gone are the days when brands only cared about your follower count. These days, it’s all about how engaged your audience is. Let’s dive into why engagement rates matter and how you can up your game to make yourself more attractive to brands.

Engagement Rates Over Follower Count

Brands have wised up to the fact that sheer follower count doesn't necessarily equate to a good return on investment (ROI). It’s tough to gauge ROI purely based on the number of followers someone has. Why? Because it doesn’t tell the whole story. What really counts is how engaged those followers are.

Mega Influencers vs. Micro Influencers

Here’s the deal: mega influencers might have massive follower counts, but their engagement rates are often lower. On the flip side, micro-influencers, who have fewer followers, typically see higher engagement rates. The best engagement rates come from influencers who focus on a specific niche. Trust and authenticity are key here – when your audience feels connected to you, they’re more likely to interact with your content.

Why Engagement Rates Matter

For brands, the best ROI often comes from spreading their budget across several smaller influencers with highly engaged followers rather than blowing it all on one mega influencer like Kylie Jenner. This strategy ensures that the brand’s message is reaching people who are genuinely interested and likely to act on it.

What is an Engagement Rate & How to Calculate It

So, what exactly is an engagement rate? In simple terms, it’s a measure of how actively your audience interacts with your content. Here’s how to calculate it:

1. Total interactions: Add up all the comments and likes you get on your posts in a month.
2. Total followers: Count your total number of followers.
3. Calculate: Divide the total interactions by your total followers and multiply by 100 to get a percentage.

• For example, if you have 5,000 followers and receive a total of 300 interactions (likes and comments) across 30 posts in a month, your calculation would look like this:

Tips to Boost Your Engagement Rate

1. Prune Inactive Users and Bots: It might seem counterintuitive, but having a smaller, more engaged audience is better than having a large number of inactive followers. Brands are more interested in how many people actually interact with your content, not just your flat follower count.
2. Create Engaging Content: Post content that encourages your followers to comment, like, and share. Ask questions, run polls, and engage with your audience in the comments.
3. Be Authentic: Trust and authenticity go a long way. Share your true self and build genuine connections with your followers.

Get Paid More with Higher Engagement Rates

The higher your engagement rate, the more attractive you become to brands. And with Bread, you can take that appeal even further. Bread ensures you get paid quickly and easily, allowing you to focus on creating amazing content. By using Bread’s platform, you not only manage your contracts and invoices effortlessly but also demonstrate to brands that you’re professional and reliable. This makes you an even more appealing partner for their campaigns.

So, take control of your engagement, prune those inactive followers, and focus on building a community that interacts with your content. With higher engagement rates, you’ll attract more brands and secure better deals, all while making sure you get paid promptly with Bread.

‍